← All Work
Mr Traffic Hire
Traffic management is an industry where visibility is literally the service. Mr Traffic Hire needed a fleet identity that read instantly on a worksite, on a highway and in a car park — across vehicles that share nothing in terms of shape or proportion.
A single livery system built on high-visibility orange with black halftone breaks and angled white flashes. The system was designed at the artwork level rather than per vehicle, so the same components reflow across a hatch, a wagon and a dual-cab ute without losing the identity. Each vehicle carries a QR code panel.
The livery was designed at the artwork level rather than per vehicle. Halftone breaks, angled flashes and the wordmark reflow across a Fiat, a wagon and a dual-cab ute without the identity loosening — so a new vehicle joins the fleet without a new design job.
Designed to be seen.
Campaign line — Mr Traffic Hire fleet
The fleet reads as one operation from any angle. New vehicles can be added without a redesign — the system was built to absorb them.
Tell us about your business and what you're trying to achieve. We'll tell you exactly what it's going to take.