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O'Shea Trades

Trade — Marketing CollateralOngoingCollateralSocial AssetsRetainer
O'Shea Trades marketing collateral suite

The Brief

An established trade business with an existing brand, producing marketing material at a pace that made consistency hard to hold. Each piece was correct on its own; together they drifted.

The Work

Graffex works as the ongoing creative partner across all marketing collateral. Templates and rules were set so that every new piece — social, print, signage — lands inside the same visual standard rather than being designed from scratch each time.

Every Piece, One Standard

A trade business producing marketing at volume will drift — each piece correct on its own, the set loosening over time. The work here is the opposite problem to a fleet rollout: not one design applied once, but a standard that holds across flyers, gift cards, stickers, vehicle graphics and the pitch deck, however fast they go out.

Since 1978All trades, one promise
OngoingCreative partner
1Visual standard

Designed to be consistent.

Campaign line — O'Shea Trades

The Result

Output stays consistent regardless of volume or turnaround. The business can move quickly without the brand loosening.

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