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Ultra Tune Victoria
Three Ultra Tune franchise sites were running courtesy cars with no consistent treatment. Customers borrowing a car saw one thing; customers driving past the workshop saw another. The franchise identity existed, but it stopped at the building.
Graffex developed a cohesive fleet branding system for Ultra Tune Wallan, Kilmore and Epping — bringing the iconic green, black and white identity to life across multiple vehicle models. Each vehicle shape required its own treatment while holding a single recognisable system. Print files were produced and installed, with matching social assets for each site.
Three franchise sites, multiple vehicle models, one system. Each body shape needed its own treatment — the Ignis, the hatch and the sedan carry different proportions — but every vehicle had to read as the same operation from the street.
A new look. Same Ultra Tune.
Campaign line — Wallan & Kilmore rollout
Every courtesy car now reads as Ultra Tune from fifty metres away. The system scales to any vehicle the franchise adds, and the same artwork pack has been used across all three sites without redesign.
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